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Steinberg Team

Mladen
Martinović

SEO & Content Strategy Lead

Mladen is an SEO specialist and content strategist with over 7 years of experience building organic traffic for ecommerce and affiliate sites across trucking, automotive, pet, and outdoor niches.

Before joining Steinberg, he served as Editor in Chief at AllGear Digital, overseeing the SEO team for MyPetNeedsThat and contributing to GearHungry, GearJunkie, Switchback Travel, and The Inertia. At Steinberg, he oversees keyword strategy, on-page optimization, and content accuracy across all blog and product pages.

7+ Years SEO
5 Companies
10+ Niches
100K+ Organic Traffic
🔍 Keyword Research 📄 On-Page SEO ✍️ Content Strategy 📊 Competitor Analysis 🛒 WooCommerce 📈 GA4 & GSC 👥 Team Leadership
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Career History

2026 — Present
SEO & Content Strategy Lead
Steinberg
Leads keyword strategy, content planning, and on-page optimization across all Steinberg blog and product pages. Responsible for organic growth in the heavy-duty trucking filtration niche.

March 2023 — January 2026
Director of SEO
Malex LTD / Bona Dea LTD
Launched and scaled a WooCommerce store in the kids and babies niche for a Serbian startup. Led the SEO team, achieving significant organic traffic growth within the first 18 months through competitive keyword targeting and on-page optimization.

January 2021 — March 2023
SEO Strategist & Editor in Chief
AllGear Digital (Lola Digital Media)
Served as Editor in Chief for MyPetNeedsThat. Conducted comprehensive keyword research, led a small SEO team, developed content plans based on competitor analysis, and contributed to GearHungry, GearJunkie, Switchback Travel, SoapHub, and The Inertia.

December 2019 — January 2021
SEO Analyst
Ecomm Hero Ltd
Managed a diverse portfolio across pet, kitchen, automotive, and outdoor niches. Monitored SEO performance metrics, formulated strategies to improve SERP positions, and executed on-page optimizations.

May 2018 — December 2019
Junior SEO Specialist
Click Application Ltd
Supported senior analysts in content optimization across pet, kitchen, automotive, and outdoor portfolio sites. Gained hands-on experience with analytical tools and best SEO practices.
Tools & Platforms
Ahrefs SEMrush GA4 Google Search Console Screaming Frog Surfer SEO KWFinder PageOptimizer Pro KW Everywhere Majestic Answer the Public BuzzStream Pitchbox RankMath Yoast SEO WordPress WooCommerce Trello Monday.com Google Trends Trackonomics Impact

Articles by Mladen Martinović